10 Etsy SEO Tips to Boost Your Sales in 2025

In the competitive world of Etsy, simply listing your products isn’t enough—you need strategic SEO optimization to ensure your shop ranks higher in search results. If you’re struggling to get visibility and sales, this guide will walk you through 10 proven Etsy SEO tips to help you get found by more customers in 2025.

(P.S. Want a complete step-by-step strategy? My Etsy Success Guide covers everything you need to rank higher, optimize your listings, and boost sales!)

1. Do Smart Keyword Research

The foundation of Etsy SEO is choosing the right keywords—the words shoppers type into the search bar when looking for products like yours. Instead of guessing, use Etsy-specific keyword tools like Marmalead, eRank, or EverBee to find high-volume, low-competition keywords.

💡 Pro Tip: Think like a customer. If you sell handmade candles, don’t just use “candle.” Be specific with keywords like “lavender soy candle” or “personalized gift candle.”

(Struggling with keywords? My Etsy Success Guide includes a detailed keyword research strategy that will help you find the BEST keywords for your products!)

2. Craft Compelling Product Titles

Your product title is one of the most important factors in Etsy search rankings. Etsy prioritizes keywords at the beginning of titles, so structure them effectively.

1. Bad Example: Handmade Pottery Mug – Blue
2. Better Example: Blue Ceramic Coffee Mug – Handmade Pottery Cup for Tea & Coffee

Use primary keywords first, followed by secondary keywords. Keep your title clear and readable for both Etsy’s algorithm and customers.

3. Optimize Your Product Descriptions for SEO

While Etsy’s algorithm doesn’t directly scan descriptions for ranking, a well-written, keyword-rich description can improve conversions and help with Google SEO.

1. Use your main keywords naturally in the first few sentences.
2. Answer common customer questions.
3. Highlight benefits, features, and uses.

Example:

“This lavender soy candle is handcrafted for relaxation and stress relief. Perfect for gifting, this hand-poured candle comes in a reusable glass jar and has a calming lavender scent.”

4. Use All 13 Tags

Etsy allows 13 tags per listing—don’t waste them! Use a mix of:

1. Short keywords: “gold necklace”
2. Long-tail keywords: “dainty gold necklace for women”
3. Synonyms & alternate phrases: “minimalist jewelry,” “layering necklace”

(Not sure what tags to use? My Etsy Success Guide includes a complete tag strategy to maximize your listing’s reach!)

5. Add High-Quality Photos & Videos

Your photos don’t directly affect SEO, but they increase clicks and conversions, which boosts rankings!

1) Use bright, clear images with a neutral background.

2) Show close-up details, lifestyle shots, and size references.

3) Include at least one video (Etsy favors listings with videos).

6. Get More Reviews (They Affect SEO!)

Etsy ranks shops with more positive reviews higher in search results. Encourage happy customers to leave a review by:

✔ Sending a polite follow-up message after delivery.

✔ Offering excellent customer service.

✔ Including a thank-you note in your packaging.

7. Analyze & Improve with Etsy Stats

Etsy’s built-in Shop Stats tool helps you track what’s working.

✔ Check which keywords bring traffic.

✔ Identify top-performing products and improve others.

✔ Adjust tags and descriptions based on real data.

💡 Pro Tip: Refresh your listings every few months to keep up with search trends.

8. Stay Updated with Etsy Algorithm Changes

Etsy updates its search algorithm frequently. To stay ahead:

✔ Join Etsy seller forums.

✔ Follow Etsy’s official blog.

✔ Test & tweak your listings regularly.

(My Etsy Success Guide keeps you updated on the latest Etsy SEO trends—so you don’t have to figure it out alone!)

9. Optimize for Mobile Users

Over 60% of Etsy shoppers browse on mobile, so make sure your listings are mobile-friendly:

✔ Keep descriptions concise and scannable.

✔ Use short paragraphs & bullet points.

✔ Check how your shop looks on mobile.

10. Expand Your Product Line

The more relevant listings you have, the more chances to rank for different keywords!

✔ Add variations of bestsellers (colors, sizes, customizations).

✔ Offer bundles or sets to increase order value.

✔ Stay on top of seasonal trends.

🎯 Final Thoughts: Maximize Your Etsy Sales with SEO

SEO isn’t just about getting traffic—it’s about getting the right traffic that converts into sales. By following these 10 tips, you’ll increase your Etsy shop’s visibility, attract more buyers, and grow your business.

Ready to take your Etsy shop to the next level? My Etsy Success Guide gives you a step-by-step Etsy SEO strategy, keyword research templates, and shop optimization checklists—so you can rank higher, get more traffic, and make more sales!

👉 Get me Etsy Success Guide now!